Feb. 26, 2013
Corona, Calif. - Loan Mart, a leading provider of speciality lending services, will be a partner with Team Lucas for the second straight season in 2013 with a sponsorship package that includes the Lucas Oil Modifed Series presented by Loan Mart, with Shelby Stroebel in the No. 24 car carrying the Loan Mart banner, plus a substantial presence in the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Racing Series and Lucas Oil Speedway in Wheatland, Mo.
Loan Mart, based in Encino, Calif., will be the presenting sponsor in the Lucas Oil Off Road Racing Series at Las Vegas Motor Speedway on Sept 19-21 and in the Lucas Oil Drag Boat Racing Series at Lake Irvine, Calif., on May 3-5. In the Lucas Oil Off Road racing Series, Loan Mart will be backing Austin Kimbrell in the No. 88 truck in the Pro 2 Unlimited Class and Oscar Rodriguez, Loan Mart's CEO, in the No. 17 Pro Lite.
"Loan Mart has made a strong commitment to Team Lucas," Lucas Oil Executive Vice-President Bob Patison said. "They are an innovative company that prides itself on customer service and we are happy to welcome them back."
Loan Mart will also have a high profile on-site at Lucas Oil Speedway in Wheatland Mo., in the Lucas Oil Off Road Racing Series, Lucas Oil Modified Series and the Lucas Oil Drag Racing Series. "We've found the Team Lucas marketing approach to be an exciting and successful method of attracting new customers," Loan Mart Marketing Director Colby Estes said. "We are able to reach racing fans on television and in person and they become interested in finding out who we are and what we're about."
Established in 2001, Loan Mart is a leading provider of non-traditional lending by providing loans directly to consumers via a diverse portfolio of financial products, including direct financing on auto title loans. Backed by an A-plus rating with the Better Business Bureau, Loan Mart is able to fund most loan requests via the value of customer's automobiles.
Team Lucas is a dynamic "grass roots" advertising and marketing medium owned by Lucas Oil, Inc.--a world leader of high performance lubricants and problem solving additives. Its television production arm, Lucas Oil Studios, maintains its own high definition production studio and produces more than 300 hours of programming for CBS, CBSSN, NBC, NBCSN, SPEED, FUEL and the Lucas-owned MAVTV American Real network.